Bell Food Group invests €5 million in Mosa Meat

We are thrilled to announce that Bell Food Group are expanding their stake in Mosa Meat by investing a further €5 million. Their continued support is instrumental as we work towards being the first company to bring cultivated meat to market in Europe. 

Our CEO, Maarten Bosch, says: "We are very excited and grateful to have the support of such an acknowledged and influential industry leader. Having Bell Food Group as our partner gives us confidence that we can achieve our plan to bring cultivated beef to market in 2022".

Who is Bell Food Group?

Bell Food Group is one of the leading meat and convenience food processors in Europe, and part of Coop, one of Switzerland's largest retail and wholesale companies. Their product range includes meat, poultry, charcuterie, seafood and convenience products.

With 12,500 employees and annual revenue of over €3.5 billion, Bell Food Group has a multifaceted network and deep expertise in producing and marketing meat products. We are delighted to have their continued support. 

What does this investment mean for Mosa Meat?

The €5MN will contribute to the construction of our pilot production facility, and advance the development and scaling of our technology. It will help us to achieve our goals to obtain European regulatory approval for our beef by 2022, and be the first company to enter the European market with a cultivated meat product.

Why are Bell Food Group investing in Mosa Meat?

Bell Food Group aims to play a leading role in the market for alternatives to meat, and recognises the huge potential for cultivated meat, which is projected to reach a market share of 10% by 2030.

Bell Food Group says, “with this investment, the Bell Food Group reinforces its ambition to actively participate in shaping new trends in the convenience food sector and play a leading role in the booming market for alternatives to meat.

“According to a number of studies, global meat consumption will rise significantly by around 3% per year up to 2030. Current production methods will no longer be able to sustainably meet this increase in demand. 

“According to analysts, it is expected that cultured meat may achieve a market share of 10% by 2030. With the investment in Mosa Meat, the Bell Food Group wants to support the long-term development of new production methods that offer a possible alternative to consumers who are re- evaluating their consumption of meat for ethical reasons.”

Has Bell Food Group invested in Mosa Meat before?

Bell Food Group previously invested €2MN in Mosa Meat in 2018. The further investment comes after we successfully delivered all the planned scientific milestones, making us ready to take the next step of scaling up production.

We’re really excited to enter this new phase with Bell Food Group as our partner!